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How To Have An 'intentional' Summer In 7 Simple Steps Tara Ziegmont's kids were about 6 and 10 when she realized how time seemed to be quickly slipping away. "I've always worked from home, and I found that they did their thing and I did mine. We had a routine, but it felt separate," Ziegmont told "Good Morning America." For parents and kids alike, the summers feel especially poignant. And it's common that what feels like "all the time in the world" in June seems like it went by in a flash come September. MORE: How to create the ultimate summer bucket list in 3 easy steps Ziegmont, creator of the blog Feels Like Home, decided to make summers more "intentional." She told "GMA" she felt that without a plan, she wasn't creating memories. "I wanted to do things by choice, not by inertia." Related Video: How to Keep Kids Busy and Entertained This Summer Her kids, now 9 and 13, feel more confidence in thems...

How To Bring Digital Transformation To Marketing Every large-scale organization today has employees separated into different teams and scattered across the business (often across geographies). Many of those people are now working from home and more disconnected than ever. If teams aren’t careful, fragmented information and disconnected processes can quickly hamper progress. According to an analysis by McKinsey, in an average workweek, employees spend 20% of their time “looking for internal information or tracking down colleagues who can help with specific tasks.” That’s why it’s important for members of the organization to come together with shared tools, knowledge and processes to achieve common goals. Many organizations are turning to digital strategies to foster cross-department success in business growth and customer service — particularly now that physical sales and marketing events are off the table. While it’s true that digital transformation can have far-reaching implica...

A Quick Guide To Digital Marketing For Newbies With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve, while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice out there, good and bad, and many people who will promise you big returns for large sums of money that you likely don’t have at the moment. Well, since you’re reading this article, it's likely you are looking for free advice on how to go it alone. AllBusiness.Com is one of the first websites where I learned the ins and outs of marketing, and now that I write for it, I thought I would put together a little free advice to help get you started (or hopefully at least motivated). Ready to dip your toe into the world of digital marketing? Mike Wood has some basic tips to getting ... [+] started.© mrmohock- Adobe Stock The state of digital marketing Marketing i...

A beginner’s guide to digital marketing in 2020 It goes without saying that the number of people using the internet is an all-time high in 2020. And with this, people are making more informed decisions about their purchase. Wouldn't you want this statistic to reflect on your sales? Since the beginning, marketing has always been about engaging with your audience in the right place. Today, the right place is where they spend most of their time: on the internet. How? Simple, Digital Marketing. What is Digital Marketing Digital marketing is the advertising of a business, a product, or a service using online channels. It targets a specific set of audience according to a business's needs and demands. In these times, it is on the upswing. You can use multiple channels to create brand awareness and generate more leads. Digital Marketing Channels SEO- Optimize your content according to the dynamic search engine algorithms and attain more visibility in front of your target audience....