SEO Tools To Rank Your Website Faster : 2020

SEO Tools To Rank Your Website Faster : 2020

SEO tools is helpful for the businessmen to create such websites which can get higher rank in the search engines.

The SEO will bring more qualified and potential customers to your website and SEO will also increase the conversion rate of the website. SEO is also helpful for your business to increase its brand awareness.

If you are just starting the SEO of your website, you will have to face lots of problems. To make the SEO process easy, the website developers make use of the SEO tools.

Here, we will discuss the top SEO tools that can rank your website faster.

Ahrefs

Ahrefs is a paid SEO tool and it can enhance your SEO efforts in tons of ways. With the help of Ahrefs, you can also enhance such SEO tactics for which you don’t have enough knowledge.

By using Ahrefs, you can analyze the high traffic pages of your competitors. As a result, you can find out the low-hanging content opportunities. To rank higher in the search engines, you will have to follow the link building strategies of your competitors.

Ahrefs is also the best tool which provides you with an idea about the link building strategies of your competitors. After analyzing their link building strategies, you can also create your link building strategies.

You can also use this tool as a keyword finding tool. With the help of its keyword finding tool, you can easily find out the low competition keywords.

After writing well-optimized posts on the low competition keywords, you can easily rank these posts higher in the search engines.

Some technical SEO issues can hurt the SEO of your website. You can also find out these issues on your website. After finding and removing these issues, you can easily increase the ranking of your website.

SEMRush

You can also use SEMRush to boost up the SEO and content marketing strategies of your website.

To optimize your overall marketing strategy, this tool is using lots of features and tools. If you want to drive more and more traffic to your website, you can use its long-tail keywords tool.

By using this tool, you can easily find out the low competition long-tail keywords with high traffic. After writing the well-optimized post on this keyword, you can easily rank it in the search engines.

This tool will also provide you with an opportunity to find out the content opportunities by finding the high-performance keywords of your competitors. You can also create a project on this tool and track the ranking of your keywords in the search engines.

If you have created the high DA and PA backlinks but these backlinks are disappeared without showing any warning, you can also reclaim these backlinks. You can also find out your organic competitors and you can also follow their SEO strategies.

This tool also provides you with an opportunity to find out and fix the critical issues in your website. You can also create new link building strategies.

Moz

Moz is an essential all-in-one SEO software suite. This essential software has lots of tools that can improve the SEO of your website. The most important feature of this tool is the links explorer.

To use this tool effectively, you should type the URL of your website or your competitor’s website in its search bar. After hitting the search button, you will get a complete profile of the site’s links.

If you want to improve the ranking of a specific page, you can also explorer a specific page in the Moz’s search bar. It will provide the complete detail about the link building strategies of your website or your competitor’s website.

You can also use its feature of keyword explorer. When you explore keywords by using this tool, you will get an idea about the low competition and high competition keywords.

This tool will also provide you with an idea about the average monthly organic traffic of these keywords.

By following the low keywords with high traffic, you can easily get success. You can also use its feature of the rank tracker.

In this feature, you can place some keywords for your website. After placing these keywords, you can trace the ranking of these keywords.

Google Search Console

If you are looking for a free tool to increase the ranking of your website, Google Search Console is the best tool for you.

By using this free tool, you can find out the issues that are preventing your website from being indexed in the search engines.

You can use Google Search Console in various ways to increase the ranking of your website.

First, you can use it to submit the sitemap of your website. After submitting a sitemap of your website in the Google Search Console, you can tell the search engines about individual pages on your website.

This essential tool will provide you with an idea about the keywords that users are using to get access to your website. By focusing on the most performing keywords, you can drive more traffic to your website.

This is also the best tool to get an idea about the most popular pages of your website. You can also track the visitors to your website.

You can check either your website is mobile-friendly or not. This is also the best tool to track your link building strategies. You can also check and fix the broken links by using this tool.

KWFinder

If you want to increase the traffic to your website, you should use this tool.

Its reason is that most of the people don’t find the focused keywords. If they don’t find the focused keywords, they can’t rank these keywords properly and instantly on Google.

By using the KWFinder, you can find out the long-tail keywords. This will provide you with an idea about the best long-tail keywords which have low competition and high monthly traffic.

With the help of this tool, you can also find out the best long-tail keywords which have high average monthly traffic.

Most of the people can also use this tool to analyze the reports on the backlinks and SERPs.

By using this analysis tool, you can easily track and improve the ranking of the keywords.

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Top 8 Free Website Checkers To Analyze And Improve Your Websites

Your business may be hurting due to a poor website. Unfortunately, a lot of company web pages are ranking poorly due to bad links and a lame mobile experience. On top of that, your server may be configured in a way that’s killing your web traffic. Accessibility issues might be hurting your business. Web pages that load slowly, too, are dead in the water.

There is good news, however. There are tons of free SEO tools that can help you track down these issues with your site. From checking links to testing load times, these web-based tools can save you some pain. I’ve compiled a list of website checkers to help you identify these issues today.

8 Website Checkers for Your Website



Dr. Link Check – Find Broken Links



Have you ever clicked a link just to find that it’s no longer working? Not only is it frustrating, but it kills any image of professionalism. Dr. Link Check has a simple interface that simply accepts your URL and searches for dead links. The bot will go through all of your website’s code, finding any links. The free version of Dr. Link Check will scan up to 1500 links to see if they’re working. Paid versions have even more functionality like blacklist checks, SSL certificate checks, and scheduled checks. Some paid tiers even provide a CSV output feature.

However, the free version will work great for most websites.

Google Mobile-Friendly Test – Check Compatibility with Mobile Devices



It’s no secret that web pages need to be mobile responsive today. Furthermore, SEO rankings have been increasing the weight of mobile-friendliness more and more every year. That’s why Google developed the Mobile-Friendly Test. Like Dr. Link Check, Mobile-Friendly Test also has a very simple interface. Simply enter your URL and hit the submit button to see how well your webpage responds on mobile devices. You can also paste your web code directly into the tool to check it. The tool will check if your page and all of its resources load on mobile. It’ll also check for any errors with some tips on how to address them.

GTmetrix – Test Page Load Time



Search engines will also rank pages that load quickly over slow, sluggish ones. Enter your URL into GTmetrix to see if your website is loading fast enough. GTmetrix will check the load time of your site across different locations, browsers, and internet connection for free. If you have a business that has appeal across the globe, GTmetrix will be a huge help. It’ll give you a complete summary of your site’s performance and how it stacks up to the average site. You’ll find that GTmetrix has very detailed reports and graphs for the key indicators that truly matter.

Browsershots – Identify Cross-Browser Issues



The majority of your visitors are probably using Google Chrome. However, a significant portion of internet users uses different browsers. As you develop your webpage, it can be easy to neglect the likes of Firefox, Safari, and Opera. Browsershots provides insight into how webpages behave on different browsers. It also has options for different versions of popular web browsers. This is important because many users may not be updating their browsers regularly.

All you have to do is enter your URL, select which browser versions, and click the submit button. Browsershots has a pretty complete list of popular browsers and versions to choose from.

WAVE – Test Accessibility for Visually Impaired Users



A lot of web developers forget to make sure that their product is friendly for all users. You may be surprised by how many visually impaired users there are on the internet. Not only does WAVE have a website, but they also have extensions for popular browsers. WAVE’s results have a robust UI system to indicate which elements in your page may be problematic for the visually impaired. It can seem overwhelming at first but it’s quite simple once you get a hold of the summary. The errors and warnings give clear indicators of what’s wrong with your page and how you can fix it.

Siteguard – Scan for Security Issues



In 2020, security is a hot topic in technology. Siteguard will scan your website for any potential security issues. After you scan your site, you’ll be given a score out of 100 for your website. They’re not particularly transparent about how this score is configured, but it has to do with potential vulnerabilities. Siteguard protection comes for a monthly fee that advertises instant notification and automatic fixes to some specific issues. Siteguard also offers some free tips for improving securities. If you want to learn more, you can sign up for Siteguard’s newsletter.

SSL Server Test – Check SSL Configuration



Secure Sockets Layer (SSL) is a protocol that provides secure connections between users and servers. SSL Labs offer an SSL test to check if the connection between browsers and your website is encrypted and secure. SSL encryption verifies that your website’s server is secure. The SSL test will take a moment to run before it gives you your grade. Unfortunately, SSL Labs doesn’t provide much information about how to improve your score. If you find yourself getting a relatively low test score, though, then you know you need to look into things. However, if you get an A on your test, then rest assured knowing that your server is configured well.

OpenLinkProfiler – Analyze Your Backlink Profile



You know if you have dead links, security issues, or a sketchy connection for your users. Finally, you should check how your backlinks are holding up. SEO experts should be no stranger to backlinks. OpenLinkProfiler shows a sleek dashboard detailing how good your backlinks are. It’ll tell you how you’re doing on the key metrics that matter for all SEO metrics. OpenLinkProfiler gives you a score for unique links. It will also give you a score for linking back to your home page. Finally, you’ll get a score for using trusted links as opposed to dodgy ones. This test will give you what you need to improve your backlinks if you need to and improve your rankings.

Wrapping up

It can be a challenge to keep up with all of the important details that go into a good website. It can be expensive as well. This list should help improve on all of them. Solid scores on these tests will do wonders for your SEO rankings. These tests will notify you of any broken links in your site’s code, cross-browser issues, or security issues. They’ll also give you insight into your mobile-responsiveness, SSL configuration, and backlink profile. Don’t forget to use these tools to check your site’s load times or friendliness to visually impaired users either. With all eight of these website checkers or tools, you should have some excellent data to start improving your site.



How To Use GitHub For Enterprise SEO

My engineering friends have often shown me what they are working on through GitHub and I see open source projects stored and shared on the site for SEO.

What Is Git?

Large-scale enterprise sites are complex, and it can be difficult to manage version control with a team of engineers constantly accessing, modifying, and adding things.

Git was originally developed in 2005 by Linus Torvalds as an example of a distributed architecture, or distributed version control system (DVCS), in which every developer’s working copy of the code is also a repository that can contain the full history of all changes.

Git repositories are connected locally, allowing engineers to work on their own machine, but are also connected to a shared repository.

This helps them easily collaborate with others by pushing and pulling changes when previously their only option would be to have a single place for their code’s complete version history in CVS or Subversion (also known as SVN).

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In addition to being distributed, Git has been designed with performance, security, and flexibility in mind.

If you’re still confused on what Git is, GitHub has a simple walkthrough from install to commit all the way through the pull and push process in their Git Guides.

What Is GitHub?

Perhaps you’ve heard that GitHub is a code sharing and publishing service, or that it’s a social networking site for programmers.

While both statements are true, neither explains exactly what GitHub really is.

GitHub is a Git repository hosting service providing a web-based graphical interface allowing for access control and additional collaboration features, such as wikis, basic task management tools for projects through issues, coordinating teams, and so much more.

It’s also home to a community where more than 50 million people learn, share, and work together to build software.

How Does GitHub Work with Git?

Git is at the heart of GitHub.

Like other version control systems, it manages and stores revisions of projects. Although it’s mostly used for code.

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Git can also be used to manage any other type of file, like Word docs, Final Cut projects, and SEO-related files.

Think of it as a way to coordinate with multiple teams and manage versions in one location.

GitHub hosts Git repositories, while also providing a web-based graphical interface, access controls, and other collaboration features like wikis and project management.

Using GitHub for Enterprise SEO

Along with everything that Git repositories provide for engineers, GitHub offers multiple features for enterprise-level SEO.

From easy-to-update GitHub Pages to tools that simplify collaboration across SEO teams and large organizations, GitHub supports SEO with features like:
Team discussions: Enterprise organizations often have multiple SEO teams that need to stay in communication with each other.
GitHub pages: SEO and marketing teams can use Github Pages for optimization without having to rely too much on product or engineering resources.
Wikis: A majority of an enterprise SEO’s responsibilities is to educate and communicate across the company. GitHub wikis are a great resource for adding basic SEO FAQs related to the organization.

Whether it’s coordinating work or optimizing with open source scripts, there’s something on GitHub for every large enterprise SEO team.

Resources Available on GitHub From the Open Source Community

There are a lot of great resources for scripts available on the GitHub platform that help with your SEO.

Here are a few that I recommend.

Lighthouse Reports in Gist

Lighthouse is an open source Google tool that analyzes the performance of your site’s pages.

In addition to the main focus of web applications and mobile sites, Lighthouse provides useful information and recommendations that can improve any site.

The reports are focused on performance, accessibility, best practices, SEO, and progressive web applications.

A report is generated in JSON files with details in each area giving you the test result and guidance with actionable advice.

If you don’t want to pass around JSON files, you can share your reports as a secret GitHub Gist.

A Gist is a snippet of code hosted by GitHub that has all of the benefits of a GitHub repository in a lightweight way to easily digest.

It’s super easy to create a new Gist, add, modify, and delete files and code entirely in the browser – no need to install or download anything.

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SEO Analyzer Tool

There are many tools available that can check your site’s SEO, but for a fee.

Seth Black has created this free SEO Analyzer script, which can be used to analyze the structure of a site and provide an analysis of basic SEO issues.

Requiring Python 3.6+, BeautifulSoup4, and urllib3, it crawls the site, analyzes the structure, counts words in the body of the site, and warns of any technical SEO issues.

You can crawl your website from the homepage or XML sitemap.

Image Optimizer

Images can be the biggest culprit of any site’s page speed, which negatively impacts SEO.

Victor Domingos created a Python script that can reduce the file size of images.

The application is intended to be pure Python, with no special dependencies besides Pillow to ensure compatibility with a wide range of systems, including iPhones and iPads running Pythonista 3.

You can optimize a single image or a folder of multiple images depending on how you determine the query string.

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It’s also recommended that you save a copy before running the operation because this script optimizes images permanently.

SEO with GitHub for Teams

GitHub made all their core features free for teams in April 2020.

It’s a great way to try out the collaboration features on your organization before making the leap to an enterprise-level or alternative plan.

With an unlimited number of collaborators for both public and private repositories, your team can create issues for project boards, track milestones, communicate in team discussions, and manage project access on a team-by-team or individual basis.

Whatever platform you use to coordinate your enterprise SEO efforts, streamlining your tools, communication, and projects can help everyone on your team work better together.

Full disclosure: I’ve written this piece as a recent hire managing GitHub’s SEO. I’ve been familiar with GitHub for many years.

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